Vitality serves business and industry
customers with targeted, customizable
media vehicles designed to put vital
information and focused marketing
messages into the hands of health care
decision-makers.

• Health Care Buyer.
This annual resource guide for benefits buyers reaches 20,000 HR directors and 5,000 health plan executives nationwide. It puts invaluable information on industry trends, advice from recognized industry experts and regional overviews in the hands of the human resources managers who make health care benefits-purchasing decisions for more than
80 million covered individuals.

• Special reports.
These disease-state publications speak directly to human resources executives in a carefully articulated, informative format. They can be used to educate benefits managers about your product or service and how it impacts employee productivity. To make this an even more effective communication tool, these reports include a business reply card so you can develop a relationship with your customer.

• Employer toolkits.
In-depth communication toolkits go to the 20,000 human resources executives in the United States who are on the Health Care Buyer mailing list. Including such components as disease-state reports, a letter from the sponsoring company or affiliated organization, posters for the office and more, these toolkits deliver long-term value for employers and sponsors alike.

• Disease-specific employer
health magazines.
These quarterly 16-page publications offer you the opportunity to educate employers about the proper management of specific disease states. This great program helps employers make a positive impact on their bottom-line health insurance expenses and ensures their employees have access to innovative disease management techniques. Topics covered can include allergies, arthritis, cardiovascular disease, diabetes and migraines, to name a few.

• Brokers Reaching Employers Program.
Insurance brokers and agents now have the opportunity to reach employers with an e-mail/print newsletter program created and designed specifically for those who want to expand their relationship with human resources directors in a specified local geographic region.

• Consumer health magazine for employers.
Do you want to send employers a magazine that focuses on health and wellness issues? Look no further. We offer WorkWell in customized and non-customized versions.